People can’t always be bothered to lock up their belongings. When stuff inevitably gets stolen, they’re full of excuses.

Art: Maggie O’Reilly
Copy: Olivia Wink, Claudia Wasielewska

Placed in high-theft areas.

Responding to users who complain about their unsecured belongings being stolen to encourage personal responsibility and offer a coupon code.

Master Lock installs combination locks on public bike racks, gym lockers, etc. and brands these “excuse-free” zones.

Tiffany & Co. →

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