AIRBNB
The world is your classroom.
Gen Z is increasingly disenchanted with the traditional American college system and in pursuit of alternatives that will effectively lead to job opportunities. We created Airbndegree: this new education model harnesses the power of Airbnb's platform to offer a range of academic programs integrated in skills-based training, travel and cultural immersion.
Art: Jessica Tenenbaum
Copy: Olivia Eldert, Claudia Wasielewska
TIKTOK ADS
Connecting with Gen Z where they like to hang out most: on TikTok.
OOH
POP-UP TENT AT COLLEGE FAIRS
Bringing Airbndegree into the academic sphere, directly to students curious about alternatives to college.
DIRECT MAILers
Tri-fold university brochures are tired. This Airbndegree passport cover is a call to adventure.IN-APP INTERFACE
User-friendly browsing and registration for Airbndegree programs.
LINKEDIN BADGE
After completing an Airbndegree program, students receive a LinkedIn badge representative of their practical skills. This badge also serves as a searchable filter for employers to find and recruit them.
