ROLD GOLD
A little extra ordinary.
It's okay to need a break from the constant stimulation around us. Indulging in ordinary activities, experiences and foods can provide a sense of calm, clarity, and satisfaction.
Art: Carol Lee Diallo, Kathleen Lorrimer
Copy: Olivia Wink, Claudia Wasielewska
Pre-launch Instagram Posts
Teasing Rold Gold’s limited-time pop-up, The Ordinary Bar, opening on National Pretzel Day.
EXPERIENTIAL
The Ordinary Bar provides a laid-back atmosphere for enjoying pretzels, beer, and conversation.
OOH
Aisle endcap
Reminding shoppers of a simple, tasty snack amidst a sea of new, explosive flavors.